Insights: What do happy customers want in Singapore’s best immigration agencies?

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These are the parameters of our analysis.

Sources	8 Singaporean agencies on Google Maps rated 4.8 stars and above
Number of Reviews Analyzed	1268 5 star reviews from Google Maps

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Step 1: Identify the best immigration agencies in Singapore based on Google Reviews

We did this by searching Google Maps with keywords such as “immigration agency singapore” and “immigration service singapore”, and sorting it by ratings. We only selected providers with at least 70 feedback and those who were at least 4.8/5.0 stars on Google.

Step 2: Collate Reviews

We collected all the reviews of the top 8 immigration agencies in Singapore.

Step 3: Clean Reviews Data

We cleaned the data to improve the accuracy of analysis. Some of the steps included:

• Lemmatization: The process of reducing the different forms of a word to one single form (e.g.  reducing “builds”, “building”, or “built” to the word “build”).
• Elimination: We eliminated stop words such as “the”, “a”, “is”, “are”, as well as words that were specific and only meaningful for certain agencies.

Step 4: Analyze Reviews

For the purpose of this review, we sought to use only the 5 star reviews; all other satisfactory reviews such as 3-stars and 4-stars were ignored. We kept the scope limited to analyzing only reviews where customers have expressed full satisfaction (i.e 5 stars) with the service they received.

Step 5: Visualize Top Keywords of Immigration Agencies Reviews 

Some of the top keywords are: 

• Process
• Professional
• Team
• Service
• Helpful
• Good
• Submission
• Friendly
• Great

Please note that Word Clouds are a simple and quick low-cost method of visualization. It may not take into consideration the context of which the keywords were mentioned in. In the future, we hope to perform a more detailed analysis of the keywords mentioned in these reviews.