Insights: What do happy customers want in Singapore’s best health screening clinics?

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These are the parameters of our analysis.

Sources	8 Health Screening Clinics on Google Maps rated 4.8 stars and above
Number of Reviews Analyzed	3139 5 star reviews from Google Maps

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Step 1: Identify the best health screening clinics in Singapore based on Google Reviews

We did this by searching Google Maps with the keyword “health screening singapore”, and sorting it by ratings. We only selected providers with at least 50 feedback and those who were at least 4.8/5.0 stars on Google.

Step 2: Collate Reviews

We collected all the reviews of the top 8 health screening clinics in Singapore.

Step 3: Clean Health Screening Reviews Data

We cleaned the data to improve the accuracy of analysis. Some of the steps included:

• Lemmatization: The process of reducing the different forms of a word to one single form (e.g.  reducing “builds”, “building”, or “built” to the word “build”).
• Elimination: We eliminated stop words such as “the”, “a”, “is”, “are”, as well as words that were specific and only meaningful for a certain clinic.

Step 4: Analyze Reviews

For the purpose of this review, we sought to use only the 5 star reviews; all other satisfactory reviews such as 3-stars and 4-stars were ignored. We kept the scope limited to analyzing only reviews where customers have expressed full satisfaction (i.e 5 stars) with the service they received.

Step 5: Visualize Top Keywords of Health Screening Reviews 

Some of the top keywords are: 

• Friendly
• Professional
• Attentive
• Service
• Efficient
• Comfortable
• Helpful
• Staff
• Doctor

Please note that Word Clouds are a simple and quick low-cost method of visualization. It may not take into consideration the context of which the keywords were mentioned in. In the future, we hope to perform a more detailed analysis of the keywords mentioned in these reviews.